Gen Z has proven that they are a fundamentally different kind of consumer. When it comes to their views on financial wellness, they are not looking for a financial institution that tells them what to do–they are searching for one that “gets” them.  

For many brands, cookie compliance may feel like old news. With privacy laws in place for nearly a decade, it can seem like the box has already been checked. But as new laws emerge—and interpretations of old ones evolve—cookie compliance isn’t a one-time fix. It’s an ever-evolving strategy. And in 2026, it’s back in the spotlight.