Trying to stay up to date with who was last canceled seems like an impossible task in today’s world. Influencers get canceled. Celebrities get canceled. Brands get canceled. Even people whose claim to fame was getting someone canceled were canceled. When it comes to the culture that has made this term commonplace in our everyday lexicon, no one is safe.

It’s been a long two years of pandemic lockdown, but SXSW was finally live and in-person again in 2022 – while also staying connected to virtual audiences. Creative leaders from all over the world descended onthe streets of Austin for tacos, tunes and trends that are transforming the marketing landscape. If you couldn’t make it, here is some info, inspo and insights gathered from Hiebingites who attended.

The year 2021 was another historic one for our world, rife with triumphs, trials, and tribulations. Despite the ups and downs, our agency maintained a steady focus on our mission – partnering with companies and organizations committed to shaping our communities in meaningful ways. These partnerships have allowed us to give back and inspire hope for the things to come. In our second-ever Hiebing Impact Report, we take a look back at the collaborations that gave our team the opportunity to leverage our time and talents to make a difference. We’re so honored to share this report with you.

Culver’s guests crave and crunch cheese curds at an unrivaled rate and consume them in countless forms—by themselves, dunked in ranch dressing, or more recently, atop a beloved Culver’s ButterBurger.

They’re still expensive. They’re still the best way to reach a massive audience and, they’re still going to be full of celebrities and funny animals. They’re also still fun to watch–but, let’s admit it, not as fun as they used to be.

Our commitment to creating momentum for brands is centered around crafting meaningful stories that move audiences. To tell these brand stories, our work, balanced by our belief that everything starts and ends with the target audience, is fortified by leveraging consumer insights to inform brand decision-making. With these commitments in mind, we are excited to announce our new Director of Insights, Claire Mazzeo-Gnau. Claire will replace Ann Dencker as the head of our research and marketing science departments at the end of February when Ann retires after 15 years of incredible work and dedication to the agency.

The new year brings hopeful reflections for what the next 365 days will hold – and what challenges may arise. In an ever-changing arena like marketing, finding a foothold can be tricky. Our Hiebing experts are here to help. Here, we spotlight five marketing trends that are worthy of consideration to maximize your impact in 2022.

Stepping into 2021 after a tumultuous 2020, the country was charged up and changes to our status quo were an ongoing learning curve. The world at large cautiously began to step back into working from an office, be it full time or a hybrid office scenario, travel started to regain momentum and our digital media landscape was vastly shaken up.

As evidenced by Facebook’s recent evolution to Meta, a lot more goes into a rebranding than changing a name or a logo.

The start of this decade has tested the adaptability of marketing strategies for brands everywhere. Between a global pandemic that caused a large portion of the population to adjust to remote workspaces, a racial reckoning in the wake of George Floyd’s death that sparked worldwide movements for social justice and swift shifts in important societal conversations amplified by social media, brands have been left in a lurch to organize quick, strategic responses to multiple crises at once.

In 1981, Roman Hiebing had a vision to build an agency that brought together proven marketing strategy and endless creative possibility. We honor 40 years of that vision with 40 unique things that make Hiebing, well … Hiebing.

The end of the third-party cookie era is turning the digital marketing world on its head, with many changes already underway to boost user privacy across the internet. Apple has been developing privacy protection features that put the user in control of their information and is taking its efforts a step further with the introduction of Mail Privacy Protection. Set to begin rolling out this month, Apple Mail app users will have the ability to opt into a more secure way to get their email.