Oregon ToolTurning sweat and sawdust into a worthy statement

Challenge

Despite a strong industry presence, Oregon Tool wasn’t getting the attention they deserved, limiting their growth. They came to us looking to better reach and motivate their target audience and drive increased retailer distribution.

Solution

We built a new brand identity centered on Oregon Tool’s target audience and rooted in their 75 years of heritage. It highlighted the brand’s unmatched cutting expertise, opening new doors for the business and putting their tools back where they belong: at #1.