Chuy’sThey spiced up the burrito and we spread the sauce

Born in Austin, Chuy’s has a deep Texas cult following. But as they expanded beyond state lines, they knew they needed a big idea to capture new hearts and appetites.

Not everyone knows the power of queso, so we needed a message spicy enough to break through. We built a bold, consistent brand voice and strategy that couldn’t be ignored—breaking through to a growing nationwide audience and driving 6% sales growth. That’s a lot of guac!