Culver'sTurns out, curd nerds live in other states too
Challenge
We’ve partnered with Culver’s since 2010, helping build the iconic brand voice for their Welcome To Delicious campaign as they grew beyond the Midwest. But competing against deep-pocketed restaurant giants means we constantly ask ourselves how we can be scrappier, smarter and saucier, always finding ways to make something that already works work even harder.
Solution
We knew one thing our competitors could never tout—our proud Wisconsin roots, something we discovered that our audience in new markets couldn’t get enough of. So, we brought our brand idea, From Wisconsin With Love, to the forefront in a revamped way. We rolled it out across every medium, from national TV spots to a multicity food truck tour, driving new awareness, new visits and a whole lot more love for ButterBurgers. Within one year, that love translated into 2.5 million additional store visits and a 6.8% lift in same-store sales.
Result6.8%Same-Store Sales Increase In Year One
Result2.5Madditional store visits (a million more than our goal!) in year one
Result4%Systemwide SAME-STORE sales growth
Result1,000Locations
In our time together, Culver’s has grown from 300 locations to now over 1,000.
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