SchneiderThey brought the goods and we shipped them into a new era
Challenge
In the transportation industry, shippers need reliable capacity to move their freight and carriers need easy access to book loads. But the existing technology was fragmented, costing more time and energy. So, Schneider built FreightPower: a custom app that connects shippers and carriers anywhere, anytime. But before this game-changer could make its debut, it needed a strong introduction.
Solution
Our audience was always on the move, so we had to meet them there. Together, we built a multiphase campaign designed to find them at the moments that mattered most, breaking through the noise to drive awareness and increase downloads and, ultimately, sales.
ResultReal-time campaign optimizations drove conversions year over year
By 2023, paid media accounted for 51% of all orders.
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