Blain’s Farm & Fleet They brought more than the farm—so we brought our whole fleet
Challenge
Blain’s Farm & Fleet has long been the go‑to for farmers, but the brand’s true breadth goes far beyond the barn. In a retail environment packed with look‑alike options, Blain’s needed to broaden its appeal and show shoppers just how much more they offer. Our task: shift perceptions and reveal the full potential of the Blain’s experience.
Solution
We uncovered a powerful insight. The people we wanted to reach weren’t simply hunting for gear or supplies—they were seeking a place that understood their independent spirit. They wanted a store that championed ingenuity, individuality, and the freedom to do things their own way.
That became our spark. Inspired by their unapologetic originality, we created Be An Original—a platform that celebrates how Blain’s equips Midwesterners to build, tinker, explore, and create on their own terms, every single day.
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