Culver’sFrom one homegrown tweet to over 51,000 handmade meals
Challenge
Celebrity collabs can attract a lot of attention, but the best ones are a natural fit. Culver’s asked us to find a partnership that didn’t just chase the hype, but felt authentic to their brand idea, From Wisconsin With Love, and would deliver real marketplace traffic.
Solution
Enter JJ Watt, a Wisconsin native, 12-season NFL defensive end and Culver’s superfan. Together we launched JJ’s Way, a campaign that resulted in a 10.3% increase in year-over-year sales and helped raise money for the JJ Watt Foundation—an organization dedicated to providing after-school opportunities for middle-school aged kids to become involved in athletics.
Result51,000“JJ’s Way” Meals Sold
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