AboutHiebing Who?
Hiebing
[’hee-bing] /proper noun/
Spelled like the last name of the guy bold enough to start his own agency at the tender age of 30—back when shoulder pads ruled and ad jingles reigned.
Roman Hiebing came from big-agency land but wanted something different. Something with more heart. A place where people are at the center of every idea and egos take a back seat. It’s the Hiebing way, and a few decades later, it still lives on.
We’ve grown from a lucky team of seven to 100+, but we’re still scrappy at our core—pushing each other, thinking sideways, upside down and backward. Always chasing the kind of ideas that make things like birdseed pancakemen happen. We say “Yes, and ...” a lot. It keeps things exciting.
We Believe In
Putting the target audience first. Always.
Good karma and taking care of our people.
Big ideas built at the corner of insight and intuition.
EMPLOYEE-OWNED + PROUDLY INDEPENDENT
Midwest Southwest
This wasn’t an accident—two capital cities, both home to world-class universities, a whole lot of creative talent and just the right amount of unusual. It’s not all juicy brisket tacos and squeaky curds—though we’re not mad about those. We’re nestled in the center, so that our roots can stretch from coast to coast. With Madison to the north and Austin to the south, we figured there were no better places to spark big thinking, big dreams and even bigger ideas.
Our Leadership
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Dana Arnold
Chief Growth Officer
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Lynn Borkenhagen
Senior Media Director
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Amanda Broderick
Director of PR, Social & Content
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Ginny Rico
Director of PR, Social & Content
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Jaimi Brown
Senior Director of Brand Development
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Dave Florin
Chief Executive Officer
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Angie James
Director of Finance and Administration
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Kevin Longino
Executive Creative Director
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Claire Mazzeo-Gnau
Vice President of Insights
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Dan Martin
Brand Group Director, Austin
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Jessica Rodgerson
Associate Director of Human Resources
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Eena Taylor
Senior Digital Director
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Frank Vanderwall
Director of Marketing Science