Hiebing Blogworthy - Things we think about. And why we think about them.

In our most recent agency book club, we discussed “Humble Leadership: The Power of Relationships, Openness, and Trust” by Edgar H. Schein and Peter A. Schein. The book dives into new leadership styles that are better suited for the modern office – be it remote or hybrid. Addressing the previously accepted norms within the upper …

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Have you ever seen an ad for something you were just thinking of? An interaction so eerily well-timed that it caused you to squint suspiciously at your phone as if it were listening to your thoughts? No, our technology isn’t listening to us, at least not yet. The truth is marketers have a new trick …

Continue reading “Neuroscience Made Me Do It: Creating Memorable Integrated Marketing Campaigns”

Trying to stay up to date with who was last canceled seems like an impossible task in today’s world. Influencers get canceled. Celebrities get canceled. Brands get canceled. Even people whose claim to fame was getting someone canceled were canceled. When it comes to the culture that has made this term commonplace in our everyday lexicon, no one is safe…

In our latest agency book club, we examined “Made to Stick.” Building upon insights gained from “The Tipping Point” by Malcom Gladwell, brothers Dan and Chip Heath provide a unique spin on traits that enhance the “stickiness” of an idea…

“The good ol’ days” “For old times’ sake” “Back in my day” There is no shortage of adages that stir up feelings of nostalgia. In uncertain times, much like the ones we’re living through now, consumers crave the familiar to connect to a time that felt more stable and secure. After the tumultuous start to …

Continue reading “Blast from the Past: The Rise of Nostalgia Marketing”

Christmas in Wisconsin is brimming with unique traditions – the smell of a freshly cut Christmas tree, the taste of pickled herring or the sound of scratching a lottery ticket you pulled out of your stocking. In June 2021, Hiebing was awarded Wisconsin Lottery’s Product Information Advertising Services contract – and we hit the ground running …

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It’s been a long two years of pandemic lockdown, but SXSW was finally live and in-person again in 2022 – while also staying connected to virtual audiences. Creative leaders from all over the world descended on the streets of Austin for tacos, tunes and trends that are transforming the marketing landscape. If you couldn’t make it, here is some info, inspo and insights gathered from Hiebingites who attended…

At Hiebing, we keep a close eye on the people we refer to as “Elder Z,” our term for the elder slice of Gen Z. As this segment of the population continues to roll onto the world’s stage, we have taken interest in their increasing impact on the economy, our culture and the workforce. As …

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Last month, our agency book club examined “Red Team: How to Succeed by Thinking Like the Enemy” by Micah Zenko. This book offers a unique perspective on how to strengthen organizations by poking holes in their best practices – defining “red teams” as groups designed to analyze and test the vulnerabilities of an institution. If you’re ready to get into the enemy’s head through an informative and engaging read, pick up a copy here. If not, enjoy our team’s five key takeaways…

The year 2021 was another historic one for our world, rife with triumphs, trials, and tribulations. Despite the ups and downs, our agency maintained a steady focus on our mission – partnering with companies and organizations committed to shaping our communities in meaningful ways. These partnerships have allowed us to give back and inspire hope …

Continue reading “2021 Impact Report”