Hiebing Book Club: Data Storytelling
by HiebingAugust 22, 2023In today’s day and age, data surrounds us. It’s necessary to be able to share an insight effectively and inspire action. During this month’s book club, we explored becoming effective communicators by infusing the possibilities of storytelling with data to back it up in “Effective Data Storytelling: How to Drive Change with Data, Narrative and …
Marketing Mixology: Concoting the Perfect In-House and Agency Partnership
by HiebingJune 28, 2023Carefully crafting the right marketing talent mix takes finesse – much like stirring up the perfect cocktail. Just as a mixologist understands the importance of choosing the right ingredients and striking a balance between flavors, marketing teams – both in-house departments and external agencies – are tasked with skillfully blending their talents to create marketing …
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ITW Welding Names New Agency of Record
by HiebingMay 26, 2023After a six-month RFP process, we are excited to announce a partnership as the new agency of record for the global powerhouse Illinois Tool Works (ITW) Welding. Hiebing will support ITW Welding’s industrial and commercial divisions and central marketing team through marketing planning, research, creative, public relations, social media, content creation, media planning and buying, …
AI Fundamentals and How It’s Shaking Up Marketing
by HiebingApril 27, 2023For those of us who hear the term “artificial intelligence” and are immediately on guard for Skynet and their Terminator shenanigans – don’t worry. Terminators aren’t real… yet. There does, however, seem to be a rapid rise in conversations about AI lately – and that’s because AI is shaking up every corner of the internet …
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Marketing Magic: Barbenheimer’s Playbook
by HiebingAugust 17, 2023Unless you’ve been living under a rock, you know that two highly anticipated summer movies, Barbie and Oppenheimer, were released on the same day: July 21, 2023. While the release date may have been coincidental, the strategies behind their marketing campaign was no accident. These films could not be more polar opposite of one another, …
Forging Our Way To Success: Winning The PRSA Silver Anvil
by HiebingJune 28, 2023An anvil is a critical forging tool used to create a new element – which is why it’s a fitting title for PRSA’S most prestigious award. We are beyond thrilled to accept the PRSA Silver Anvil for Integrated Communications award for the “From Wisconsin With Love” brand activation tour for Culver’s. The From Wisconsin With …
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Hiebing Book Club: Grit: The Power of Passion and Perseverance
by HiebingMay 25, 2023At Hiebing, we believe that everyone has the power to be a leader. It takes strength, resilience and determination – it takes … grit. In this month’s agency book club, we reviewed “Grit: The Power of Passion and Perseverance” by Angela Duckworth. Duckworth offers invaluable insights into the remarkable blend of passion and perseverance that enables …
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Hiebing Book Club: Superfans
by HiebingJune 30, 2023People can get fervently fanatical about the things they love. Millions of “Swifties” from around the world, for example, crashed the Ticketmaster site to get in line just for a chance to see Taylor Swift. They dressed to reflect their favorite eras of her music, spent hours crafting beaded friendship bracelets and packed stadiums – that’s …
Introducing: The Varsity Collective
by HiebingMay 30, 2023The rumbling of the bleachers, the blinding stadium lights and thousands of fans draped in their school colors – the anticipation of the game is electric. What is it about college sports that inspires such excitement? The answer is easy: the athletes on the rise. For decades, the NCAA enforced strict amateur status rules that …
Hiebing Book Club: Building a StoryBrand
by HiebingApril 27, 2023In our agency Book Club we discussed the power of the “story” with Donald Miller’s book “Building a StoryBrand.” In the book, Miller explains that for businesses to succeed, they need to clarify their message so customers will listen. One way for brands to clarify their messaging is through the power of storytelling. If you …
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