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Hiebing Book Club: Leading With Heart

by HiebingJanuary 2, 2023

At our latest agency book club, we discussed “Leading With Heart” by John Baird & Edward Sullivan. This book poses five important conversations leaders need to have to bring out the best in themselves and the people they lead. If time for reading is on your side, consider picking up a copy here. If not, …

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TikTok-ing The Internet

by HiebingNovember 2, 2022

On average, users of all ages nowadays are spending at least 2.5 hours per day scrolling through social media – with 95 minutes of that time spent endlessly scrolling through TikTok, according to SensorTower’s Power User Curve. The time spent on this platform is significantly higher per day in comparison to the likes of Facebook, …

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 How Influencers Create an Authentic Connection

by HiebingOctober 4, 2022

We read a quote that reads “your vibe attracts your tribe,” and it immediately prompted a thought about influencers in the marketing sphere. When a brand begins to consider if an influencer program is right, there is undoubtedly a checklist to go through. How large is their reach? Are they credible? Can their organic content …

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See Y’all at Chuy’s: A Case Study

by HiebingAugust 1, 2022

Austin is known for an eclectic collection of reasons: It’s one of the only places on the earth where you can find a cathedral of junk, an oasis of breweries and, of course, the world’s best Tex-Mex – and no Texas brand does Tex-Mex better than Chuy’s. Known throughout Texas (and the 16 other states …

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The X Factor: Tips to Creating a Winning CX

by HiebingJanuary 5, 2023

Recall a time when you had a great experience with a brand from start to finish. What made that experience unique? If we had to guess, it had something to do with an easy experience that went above and beyond expectations. Every interaction a consumer has with your brand becomes an opportunity to forge relationships …

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Hiebing Book Club: Time To Listen

by HiebingOctober 5, 2022

At our latest agency book club, we discussed “Time To Listen: How Giving People Space to Speak Drives Invention and Inclusion” by Indi Young. A world-class researcher, Indi poses questions for brands to evaluate purpose and guiding principles. Listening to diverse perspectives leads to building better solutions and strategies that move brands’ bottom lines. If …

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Hiebing Book Club: Because Internet

by HiebingSeptember 4, 2022

At our latest agency book club, we discussed “Because Internet: Understanding the New Rules of Language” by Gretchen McCulloch. We encounter the flow of language in the most likely and unlikely of places. At school, in a doctor’s office, at the annual family gathering and most frequently nowadays: on the internet. At each encounter, the …

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Top Marketing Predictions 2023

by HiebingDecember 3, 2022

The new year brings hopeful reflections for what the next 365 days will hold – and what challenges may arise. In an ever-changing arena like marketing, finding a foothold can be tricky. Our Hiebing experts are here to help. We asked our experts what trends could maximize a brand’s impact in the new year – and …

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To Be or Not To… BeReal. A Marketer’s Guide

by HiebingOctober 4, 2022

Snap a photo. Be in the moment. Be… real. This simple idea launched the newest app shaking up the social media world: BeReal. With over 10 million daily active users, BeReal is capturing the attention of a growing number of consumers by offering an alternative to the social media status quo – i.e., taking us …

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Verified: Influencing Gen Z

by HiebingSeptember 3, 2022

Here at Hiebing, we are fascinated by the elder half of Gen Z, also known as “Elder Z” – particularly the wide range of habits this cohort is building. From eating and travel habits to how they spend their free time, we’ve researched it all since launching our proprietary quantitative research in 2019. Given that …

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