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Hiebing Book Club: Because Internet

by HiebingSeptember 4, 2022

At our latest agency book club, we discussed “Because Internet: Understanding the New Rules of Language” by Gretchen McCulloch. We encounter the flow of language in the most likely and unlikely of places. At school, in a doctor’s office, at the annual family gathering and most frequently nowadays: on the internet. At each encounter, the …

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Hiebing Book Club: Scout Mindset

by HiebingAugust 4, 2022

At our latest agency book club, we discussed “The Scout Mindset: Why Some People See Things Clearly and Others Don’t” by Julia Galef. On a daily basis, we have to make decisions and judgment calls that are influenced by our worldviews – and our mindsets. Galef says we can combat distorting our perception of reality …

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Blast from the Past: The Rise of Nostalgia Marketing

by Jaquelin BonuraJuly 2, 2022

“The good ol’ days” “For old times’ sake” “Back in my day” There is no shortage of adages that stir up feelings of nostalgia. In uncertain times, much like the ones we’re living through now, consumers crave the familiar to connect to a time that felt more stable and secure. After the tumultuous start to …

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A Scratching Success: A Holiday Wisconsin Lottery Story

by HiebingJune 3, 2022

Christmas in Wisconsin is brimming with unique traditions – the smell of a freshly cut Christmas tree, the taste of pickled herring or the sound of scratching a lottery ticket you pulled out of your stocking. In June 2021, Hiebing was awarded Wisconsin Lottery’s Product Information Advertising Services contract – and we hit the ground running …

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Verified: Influencing Gen Z

by HiebingSeptember 3, 2022

Here at Hiebing, we are fascinated by the elder half of Gen Z, also known as “Elder Z” – particularly the wide range of habits this cohort is building. From eating and travel habits to how they spend their free time, we’ve researched it all since launching our proprietary quantitative research in 2019. Given that …

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NFTs: Digital Tokens With Real-Life Impact for Brands

by HiebingAugust 3, 2022

“Just setting up my twttr” were the 140 characters that brought the world into a new era in 2006. It’s only fitting for this historic tweet to come full circle and create a buzz about an emerging internet craze: NFTs. Also known as non-fungible tokens, NFTs are digital assets that represent ownership of a variety …

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Employing the Next Generation: Elder Z

by HiebingJuly 3, 2022

At Hiebing, we keep a close eye on the people we refer to as “Elder Z,” our term for the elder slice of Gen Z. As this segment of the population continues to roll onto the world’s stage, we have taken interest in their increasing impact on the economy, our culture and the workforce. As …

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See Y’all at Chuy’s: A Case Study

by HiebingAugust 1, 2022

Austin is known for an eclectic collection of reasons: It’s one of the only places on the earth where you can find a cathedral of junk, an oasis of breweries and, of course, the world’s best Tex-Mex – and no Texas brand does Tex-Mex better than Chuy’s. Known throughout Texas (and the 16 other states …

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Hiebing Book Club: Humble Leadership

by HiebingJuly 3, 2022

In our most recent agency book club, we discussed “Humble Leadership: The Power of Relationships, Openness, and Trust” by Edgar H. Schein and Peter A. Schein. The book dives into new leadership styles that are better suited for the modern office – be it remote or hybrid. Addressing the previously accepted norms within the upper …

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Neuroscience Made Me Do It: Creating Memorable Integrated Marketing Campaigns

by HiebingJune 3, 2022

Have you ever seen an ad for something you were just thinking of? An interaction so eerily well-timed that it caused you to squint suspiciously at your phone as if it were listening to your thoughts? No, our technology isn’t listening to us, at least not yet. The truth is marketers have a new trick …

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