Hiebing is a creative collaborative that uses science-based marketing to drive momentum for brands. We do this through continuous creative exploration of The Possible and real-time, real-world tracking of The Provable. In essence: curiosity-fueled ideas meet data-driven results.


To achieve the most powerful brand strategy possible, we start by analyzing all the forces that affect our clients’ businesses, then apply our holistic understanding of the target audience, category and culture to forge market-share momentum.

Marketing Planning / Brand Positioning / Behavioral Science / Donor Acquisition / Product Naming / Brand Architecture / Portfolio Rationalization


We don’t think custom research should be a privilege reserved for Fortune 500 brands. Our industry-leading market research team can scale qualitative and quantitative solutions to fit any objective or budget with insight-inspired creativity that moves brands—and bottom lines.

Online Communities / Ethnographic studies / Brand Health Tracking / Strategy & Copy Testing / Implicit Research / New Product Optimization Research


We are in the business of creating ownable and shareable brand stories that change behaviors, minds and lives. Whether online or offline, we’ve found our best work happens when clients become co-creators and join us in pursuit of ideas that are meaningful, memorable and unexpected.

Design / Copywriting / Art Direction / Naming / Brand Identity / Packaging / Motion Design / Social Media / Augmented Reality / Events & Experiential


Intercepting target audiences with the exact right message at the exact right time can be just as much a creative challenge as it is a numbers one. Sure, the lines between news, entertainment and content may be blurred, but our team has the experience, tools and data to cut through the clutter and deliver undeniable results.

Planning & Buying: Broadcast, OTT Video, Print, Online, Mobile, Social & Out-of-Home Media / Paid Search / Customer & Donor Acquisition / Marketing Automation / Cross‑platform Negotiation / Analytics & Reporting

Social Media

We increase a brand’s social currency by creating and curating content that informs, entertains and inspires people to make connections and drive conversions. Algorithms, insights and trends inform our approach, which is supported by always-on monitoring and response tactics.

Engagement Strategy / Editorial Calendar Creation / Shareable & Gated Content / Promotions / E-Commerce / Real-Time Monitoring / Analytics & Reporting

Public Relations

With a sharp PR program in place, brand credibility and notability are more possible than ever in today’s 24/7 news cycle. And when brand reputation is at stake, we get out ahead of headlines with an array of messaging aimed to inform narratives.

Content Creation / Thought Leadership / Media Relations / Issues Management / Crisis Communications / Community Relations / Presentation Training / Influencer Marketing / Spokesperson Development / Analytics & Reporting


We believe all things digital should be created with a laser focus on seamless user experience regardless of device or platform in order to bridge the online with the real world. Our goal? To design digital experiences that break down technical barriers while ensuring that users of all types are able to access and engage.

Responsive Design / Content Management System / E-Commerce / Search Engine Optimization / Search Engine Marketing / Email & SMS Marketing / Quality Assurance & Usability Testing / Front- & Back-End Development / Hosting & Server Management / API Integration / Accessibility Compliance / Analytics & Reporting

Marketing Science

Beyond the limits of traditional marketing analytics, marketing science blends machine learning, mathematics and marketing to prove and predict human behavior. When activated, it empowers us to truly understand cause and effect, craft smarter marketing plans and optimize investments.

Predictive Analytics / Campaign Optimization / Target Market Selection / Data Science / Machine Learning / Marketing Mix Modeling / Reporting


We’re not just thinkers, we’re doers too. Our in-house production team is nimble, experimental, cost effective and passionate about bringing great ideas to fruition. We have video, photography and audio equipment to shoot content as well as a full suite of post-production capabilities—lights, camera, action.

Live Action & Static Captures / Audio Recording / Sound Mixing / Line Production / Animation / Motion Design / Color Correction / Music Production / Retouching