Some call it positioning, but we think brands should do more than occupy space. Every brand, including ours, must have a reason for being that connects to the target’s heart. For marketers tired of just getting close enough, Hiebing inspires brand devotion through marketing accountability and creative curiosity.


1. We believe successful marketing begins and ends with the target audience

2. We believe in the power of forging emotional connections

3. We believe in illuminating the truth through compelling storytelling

4. We believe in speaking when and where your message will be welcomed

5. We believe if it isn’t getting results, it’s wasting time and money


1. Are your marketing efforts solving the right problem?

2. Do you have insight and dimension around your target audience?

3. Do you know the role your brand plays in the life of your target audience?

4. Does your storytelling align with your strategy?

5. Are your tactics holistic and penetrating?

6. Are you stoked about the quality of the work?

Founding Principles

Hiebing is unique in its business structure in that we are employee-owned and completely independent. We believe creating an environment where great marketing minds are fully vested in our clients’ success is the best way to ensure our own long-term success.

Founded in 1981 by Roman Hiebing, our agency today stands as a testament to his vision of a company where hard work and a “we before me” attitude allows all who embrace it—especially our clients—to prosper.