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August 2, 2020What Elder Z’s Purchasing Power Means for Marketers
There’s an adage that says those who don’t look ahead remain behind. Looking to the future and planning for it is what makes it possible to seize great opportunities, especially in the realms of marketing and finance, which, as it turns out, are intricately linked.:quality(80))
July 7, 2020What Elder Z’s Social Habits Mean for Marketers
Our agency recently conducted nationwide research to learn more about Elder Z, the upper half of Gen Z (ages 16-22, born 1998-2004). We chose to do this for a couple of reasons: 1) This group is quickly gaining momentum and becoming a force in the marketplace, and 2) We know so little about them compared to their generational predecessors, the millennials.:quality(80))
June 29, 2020Introducing Elder Z Insights for Marketers
The ultimate goal of research is to increase understanding and unearth insights. For marketers, those takeaways serve as the bedrock for marketing strategies and the creative work that stems from them.
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