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Don’t let the method get in the way of the message.

Dave Florin
President

All About Balance – A Hiebing Book Report

At our latest agency book club meeting, we discussed “The Dichotomy of Leadership” by former Navy Seal officers Jocko Willink and Leif Babin. Through the course of their service, they witnessed leadership in all forms. Upon their return to civilian life, they were able to use their training and combat experiences to recognize many of […]

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2020 marketing trends have shifted dramatically

2020 Marketing Trends to Watch Revisited

In January, we predicted that the pace of change would escalate across the year and generate opportunities for brands to elevate their marketing programs. However, the vision we had for 2020 didn’t turn out to be, well, 20/20

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Achieving True Brand Integration in a Transparent World

The challenges of 2020 haven’t been easy for anyone, including brands, which have been thrust into a new world where their values and priorities are on full display and painstakingly dissected. While the challenges marketers are facing in this moment are indeed daunting, the global pandemic and social unrest aren’t the root causes of them.

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Leading With Innovation – A Hiebing Book Report

At our latest agency book club meeting, we discussed “The Three Box Solution” by Vijay Govindarajan.

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Resetting 2020 Marketing Plans Amid the COVID-19 Pandemic

Remember that 2020 marketing plan you created? It wasn’t perfect, but it was smart. Your priorities were validated by data and aligned with company goals, and your KPIs were crystal clear.

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What Elder Z’s Purchasing Power Means for Marketers

There’s an adage that says those who don’t look ahead remain behind. Looking to the future and planning for it is what makes it possible to seize great opportunities, especially in the realms of marketing and finance, which, as it turns out, are intricately linked.

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Love the One You’re With: Customer Retention in Times of Crisis Part 2

This is the second post of a two-part series dedicated to the importance of customer retention in a crisis. There’s an old saying in the South: “Dance with the one who brung ya.” Of course, its relevance goes beyond the dance hall – it underscores the value of the people and relationships that got you […]

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Customer Retention Graphic | Hiebing

Love the One You’re With: Customer Retention in Times of Crisis Part 1

During blue-sky seasons, businesses tend to measure success by the bottom line and lead gen. But in moments of crisis, KPIs for success – like everything else – have to change.

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COVID-19 Accelerates Behavior Changes, Power of Digital Marketing

The impact of the COVID-19 pandemic in the short and long term will undoubtedly vary by industry, but one common takeaway is the widening of a pre-existing divide among companies – specifically online and traditional businesses.

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How Sound Transforms Us – A Hiebing Book Report

During a recent agency book club meeting, we discussed “Sonic Boom” by Joel Beckerman. This tome will serve to dial up your awareness about the important role sound plays in the world of marketing. If you have time to read it, you can pick up a copy here. If not, here are five fast takeaways […]

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