Don’t let the method get in the way of the message.

Dave Florin
President

SERP Ranking Hiebing

5 SEO Optimization Tips to Increase Your Organic Reach

Search Engine Optimization (SEO) and high-quality content go hand-in-hand. Generally, Google rewards relevant and authoritative content written by an expert with a high search engine results page (SERP) ranking. Google also analyzes page-level structural elements, including headers, columns, sidebars and footers, and user experience (UX) performance criteria such as page load time and button clicks, […]

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Fiskars back-to-school

Fiskars Goes Back to School With an Updated Campaign

Fiskars, a leading scissors brand in the back-to-school category and beyond, was looking to maintain its market dominance and increase its affinity and relevance with K–second grade elementary school teachers. As Fiskars’ long-time partner—and after 10 years of a consistent story and branding around back to school—it was time to reinvigorate the message and remind […]

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Keyword Cannibalization

Keyword Cannibalization: Save Your Website From Itself

In the world of search, too much of a good thing can be a bad thing. Using content pieces that contain the same keywords or recycling chunks of content altogether leads to keyword cannibalization—i.e., more is less and copy+paste isn’t the friend you thought it was.

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Branding | Hiebing

Death to Traditional Brands … or Not

There’s been a lot of discussion lately about whether or not brands, as we know them, are dead. Clearly, shopping and communication channels are evolving at warp speed, but what does that mean in terms of the impact on brands?

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Gated Content | Hiebing

Gated Content: How to Capture Leads With Compelling Content

It’s Monday morning. You’re sitting at your desk sipping coffee, catching up on emails, then your colleague sends you a link to a white paper. You click, you’re intrigued, and before you know it you’re cruising through the third paragraph and … boom! A pop-up!

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Programmatic Advertising

What to Know About Programmatic Advertising in the New Age of Out-Of-Home

Out-of-home (OOH) advertising has been sitting on the sidelines during the recent digital data arms race. However, over the past year, outdoor companies have been working to both catch up and keep up with how media are purchased today.

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Hiebing YouTube SEO

Advanced YouTube SEO: Best Practices for a High Search Ranking

If you think simply posting your video to YouTube is the best way to get views and catapult to the top of YouTube’s search ranking, think again.

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Audience Targeting

How to Use Facebook Targeting to Your Advantage

You’ve created an on-brand message, but are you confident the right people are seeing it? Each year, brands waste millions of dollars promoting content in front of the masses rather than zeroing in on a specific target with whom the message would resonate. For example, it’s one thing to promote your content to people based […]

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Successful Influencer

The Campaign Brief: Set Up Your Influencers for Success

At this point, influencer marketing is no longer a rising trend or revolutionary idea, rather an essential part of your brand’s marketing and PR plan.

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David & Goliath Hiebing

How Bricks & Mortar Stores Can Combat Amazon

64 percent of American households have Amazon Prime. And one scary quote: “I think that effectively you have a company that has conspired with about a million consumers and technology to destroy brands.” – Scott Gallaway, NYU Stern School of Business speaking at L2’s Amazon Clinic

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