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Don’t let the method get in the way of the message.

Dave Florin
President

Sonic Boom Book

How Sound Transforms Us – A Hiebing Book Report

During a recent agency book club meeting, we discussed “Sonic Boom” by Joel Beckerman. This tome will serve to dial up your awareness about the important role sound plays in the world of marketing. If you have time to read it, you can pick up a copy here. If not, here are five fast takeaways […]

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Social Habits Of Elder Z

What Elder Z’s Social Habits Mean for Marketers

Our agency recently conducted nationwide research to learn more about Elder Z, the upper half of Gen Z (ages 16-22, born 1998-2004). We chose to do this for a couple of reasons: 1) This group is quickly gaining momentum and becoming a force in the marketplace, and 2) We know so little about them compared […]

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Introducing Elder Z Insights for Marketers

The ultimate goal of research is to increase understanding and unearth insights. For marketers, those takeaways serve as the bedrock for marketing strategies and the creative work that stems from them.

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Unhooking From The Negative – A Hiebing Book Report

At our latest agency book club meeting, we discussed “Emotional Agility” by Susan David. The book offers different strategies to help you become “unhooked” from negative thoughts and emotions – an evergreen topic that bears additional weight and increased value in our 2020 world. If time for reading is on your side, consider picking up […]

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Marketing In A Recession

What to Consider When Marketing in a Recession

COVID-19 induced a sudden economic slowdown that spread throughout the world at record speed. Combined with the uncertainty around the continued effects of the virus, the slowdown has all but made a full-blown recession a foregone conclusion.

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Social Crisis

4 Social Media Must-Haves for Your Crisis Response Plan

Times of crisis breed panic and confusion, and the first place many people go to share their thoughts, opinions and concerns is social media.

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Remote Meetings | Hiebing

Between the Screens: Tips for Successful Remote Meetings and Presentations

Online meetings and presentations are becoming the new norm in today’s workplace, especially amid COVID-19, but beyond these pandemic times, they can also be our most frequent and necessary method of sharing plans and ideas.

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Hiebing Feedback

Four Ways Feedback Can Inspire Your Team Toward Better Work

So, you’ve been invited to a creative review to weigh in on the latest work. You realize you’re not just there to share your opinion—you’re there to do your part to make the work better. But you can’t help wondering: What’s the best way to do that? It’s easier than you might think.

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Hiebing COVID-19 Communication

Three Steps to Revamp Your Crisis Plan for COVID-19

Brands are put to the test in times of crisis, with their reputations hanging in the balance depending on how they respond. Several weeks ago, the types of crises facing brands were, more or less, ones that they could plan for. Anticipated events ran the spectrum from impending to unlikely, but they could still have […]

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Data Storytelling

The Importance of C-Suite Storytelling

Once upon a time … When you hear those four words, you tend to think of stories.

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