Grabbing their attention in a believable way … in a way that meaningfully differentiates … is the single most important thing we do as storytellers.

Dave Florin
President

Social Listening

Four Reasons Brands Should Invest in Social Listening

Can you think of a friend you’ve had who talked about themselves often but rarely listened and only did so when it was convenient for them? That’s what a lot of brands do on social media every day, and with similar consequences—fewer followers, fewer loyalists and, overall, less impact. Much like real-life relationship building, brands […]

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Canvas Ad Example

Four Tips to Create a Captivating Facebook Canvas Ad

Facebook’s mobile-only Canvas ad is a unique way to creatively tell a visual story, offering an immersive and alluring customer experience. In a Canvas ad, videos, images and call-to-action buttons are deployed through various interactive components like carousels, tilt-to-view panoramas and image-detail zoom, assembled in a way that guides the consumer through the story. And […]

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Facebook Watch

Watch Out: Facebook Watch Launches

In a July 2016 earnings call, Facebook CEO Mark Zuckerberg prophesized where social content was headed. “We see a world that is video first, with video at the heart of all of our apps and services,” Zuckerberg said.

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Above The Fold

Extra, Extra: The Digital Fold Is Dead!

When we’re reviewing a website design, it usually doesn’t take long for someone to bring up “the fold.”

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TV Advertiser To Do

What’s a TV Advertiser to Do?

As technology gives people additional media choices, more are going beyond traditional cable—switching from Hulu to Netflix to YouTube to Facebook Live to Amazon Prime to On Demand and so on.

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Digital Brand Safety

How to Keep Your Brand Safe in a Digital World

Context is a key component of communication, and brand messaging is no different. Brands have always been concerned with the atmosphere in which their messages appear, whether it is avoiding adult-themed topics or for competitive separation reasons.

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Wearable Content

Wearable = Shareable: Create (and Ignite) Compelling Content—A Hiebing Book Report

Content marketers today are faced with a unique challenge, where audiences can find the information they crave without being drowned out by waves of irrelevant stuff. So, what’s a savvy content marketer to do? Strategize. According to The Content Code author Mark Schaefer, the key to becoming a phenomenal content marketer is to follow this […]

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LinkedIn

Four LinkedIn Strategies Your Brand Needs to Consider

When asked to think of a professional-targeted, thought-leadership-driven social media channel, LinkedIn likely comes to mind. That’s because LinkedIn is often used as a specialized space where professionals connect with one another and share lessons from their careers. With more than 450 million members worldwide (nearly 30 percent of whom are in the U.S.), LinkedIn […]

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2017 SXSW

SXSW Interactive 2017: Artificial Intelligence, Humanity, and Starting With Story

Sleep never comes easy during or following SXSW—there’s too much to consider, reimagine, implement and test. Since attending SXSW Interactive in our agency’s second city of Austin, we’ve been ruminating on how the latest trends and new thinking around the tried and true apply to our clients and their industries. Here are a few things […]

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