Now Serving Elder Z: What Restaurant Marketers Need to Know Now
October 14, 2020 by Hiebing
For most of the decade, millennials guided restaurant trends, with avocado toast and artisanal coffee becoming staples of their generational diet. But as Gen Z ages and their appetites evolve, brands need to be looking ahead at what influences these future mealtime champions.
To learn more about Gen Z and their appetites, our agency recently conducted primary research on the upper half of this cohort, which we call Elder Z (more here). Elder Z (ages 16-22) is currently in the workforce or about to enter it, which means their purchasing power is on the rise – and they are rising priorities for restaurant marketers.
Our research found that this mobile-oriented cohort prefers convenience and affordability when it comes to choosing a restaurant. As the main mealtime decider of their social circle, an Elder Z is seeking out establishments that offer quality and taste-oriented food vs. health-conscious options. Below, we share more details about Elder Z’s restaurant habits and preferences along with implications of connecting with and better serving Elder Z.
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