Forging Our Way To Success: Winning The PRSA Silver Anvil  

June 28, 2023by Hiebing

An anvil is a critical forging tool used to create a new element – which is why it’s a fitting title for PRSA’S most prestigious award. We are beyond thrilled to accept the PRSA Silver Anvil for Integrated Communications award for the “From Wisconsin With Love” brand activation tour for Culver’s.  
The From Wisconsin With Love tour was more than a food truck – it was a love letter on four wheels to loyal guests and an opportunity to create new fans along the way. Guests in 17 cities across 14 different states were able to experience the sights and sounds of Wisconsin’s small-town hospitality that Culver’s proudly serves up at every interaction.   
Whether it was discovering that first delicious bite of a cheese curd, a sample of creamy Fresh Frozen Custard or playing on an interactive display brimming with Wisconsin fun facts right next to a cheese sculpture resembling the visited city – every guest was welcomed to delicious with a big Midwest hello.  
Successfully orchestrating a cross-country tour was an extremely intense task that was only possible with a strong partnership between our entire agency and our partners at Culver’s. Receiving this incredible national recognition serves as a humbling acknowledgement of the power of collaboration and innovation between client and agency partners.

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