Answering the call to take the stage, Hiebing president Dave Florin accepted Ad Age’s 2015 Midwest Region Small Agency of the Year Award on Thursday at Ad Age’s seventh annual National Small Agency Conference and Awards in Boston.
Ad Age, the leading global source of news, intelligence and conversation for the marketing and media community, holds the annual conference to ensure smart thinking and innovative brand ideas produced by agencies with up to 150 people receive the recognition they deserve.
The Small Agency of the Year, Midwest award is one more testament to our belief that “good enough is never enough” when it comes to inspiring brand devotion. This award not only celebrates the company work ethic and continued success but also speaks to the spirit of the agency, our great client partnerships and the 78 storytellers within these four walls.
“We are very intentional in our balance of disciplined thinking and creative curiosity,” said Florin. “We do our best work when we are solving a client’s business challenge from a target-centric perspective and using that as inspiration to bring meaningful ideas to drive a brand’s results.”
As its agency of record, Hiebing has helped Culver’s grow from a regional fast-food chain to one with 549 locations in 22 states; transformed Schneider from a sales-driven trucking company into a global logistics thought leader; and elevated multiple specialty food brands in the Kerry Ingredients portfolio to premium brand experiences.
The agency credo of “We Before Me” resonates throughout the building, from how talent is hired and nurtured, to how the business is grown, to supporting passions like the Boys and Girls Club or the United Way. With dozens of curiosity-rich learning opportunities in-house and around the community, and of course our beer fairy (a late Friday afternoon staple), it’s our culture and our people who come into work each day with the passion, curiosity and smarts that make our agency what it is.
Cheers to the big-thinking, go-getting and mold-breaking Hiebs, clients, partners, friends and family who made this possible and have grown with us since we opened our doors in 1981. We couldn’t be more excited to receive this award and look ahead to what’s next.