The Power of Perception

February 17, 2010by Sean Mullen

Are we creating value or just communicating value?

I work in communications. It’s my job to communicate the value of my clients products and services to the target market. By doing it well am I creating actual value or just symbolic value? Or, some of both? I particularly enjoyed this often tongue-in-cheek TED presentation by Rory Sutherland who ponders the power of communication to alter the perceived value of goods. Enjoy.

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