State of Wisconsin With Hiebing Logo In The Middle

Hiebing Named Agency of Record for Travel Wisconsin

September 16, 2019by Hiebing

Hiebing was named the agency of record for Travel Wisconsin, Wisconsin’s Department of Tourism, with the three-year contract to begin approximately Oct. 1, 2019. Hiebing replaces Laughlin Constable, who held the contract for the 10 years prior.

“Our job as an agency is to inspire brand devotion. There are few greater or more exciting opportunities to do this than inspiring travelers to experience the state of Wisconsin – the place more than 100 of our employees love to call home,” said Hiebing President Dave Florin.

Exporting a Wisconsin story is an area of expertise for Hiebing. Culver’s, a 10-year-relationship and marquee client for Hiebing, prominently features the people and places that make Wisconsin unique in its advertising. The Culver’s story has not only resonated incredibly well with consumers inside the brand’s home state of Wisconsin, but also across 23 other states beyond it. The success of the Culver’s story is demonstrated by the company’s year-over-year sales growth across markets over the last decade.

“We are excited to partner with Hiebing in promoting our incredible state as a top tourism destination. Hiebing’s innovative and inspiring ideas for the future of tourism in Wisconsin will help us capitalize on Wisconsin’s steady growth in the tourism industry. Marketing Wisconsin is a true joy and we welcome Hiebing to the Travel Wisconsin family,” said Wisconsin Department of Tourism Secretary-designee Sara Meaney.

“There is a rich story to tell travelers about Wisconsin, and we’re privileged to be the partner that will craft that in a way that promotes tourism throughout this state,” said Hiebing Vice President and Creative Director Sean Mullen.

About Hiebing

Named 2015 Small Agency of the Year—Midwest Region by Advertising Age, Hiebing is a full-service marketing communications agency with offices in Madison, Wisconsin, and Austin, Texas. The agency specializes in branding, creative, media planning and buying, content development, public relations, social media, digital marketing, research and marketing science. Hiebing’s client roster includes Culver’s, Batteries Plus Bulbs, Doctors Without Borders, Schneider, Chuy’s Tex-Mex, Summit Credit Union, Wisconsin Department of Tourism and more.

About the Wisconsin Department of Tourism
The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination for fun by executing industry-leading marketing programs and establishing strategic partnerships. The Department plays a significant role in generating greater economic impact and jobs for Wisconsin. The portal for traveler information can be found at

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