Winning Wisconsin: Wisconsin Lottery’s Newest Partnership

July 6, 2021by Hiebing

Wisconsin Lottery Awards State Lottery Product Information Advertising Services Contract to Hiebing

MADISON, WI—June 15, 2021— The Wisconsin Lottery awarded their Lottery Product Information Advertising Services contract to Hiebing, Madison’s largest marketing agency, beginning July 1. Hiebing is proud to partner with Wisconsin Lottery to drive their responsible gaming advertising initiative as well as creative media planning and buying, sports advertising and sponsorship and more. All this work aims to achieve the greatest possible property tax relief for Wisconsin homeowners.

“Our team is so proud to welcome another significant Wisconsin brand onto our client roster. We look forward to the work we will be able to do together in the coming years,” said Hiebing CEO Dave Florin. “It’s an exciting time to be part of the Hiebing team as we partner with great brands such as Wisconsin Lottery!”

Hiebing’s campaign will educate Wisconsinites not only about Wisconsin Lottery’s wide variety of games, but how those games positively impact their communities.

“Welcome to WINsconsin, Hiebing! The Wisconsin Lottery looks forward to sharing the fun as we partner together to achieve the greatest possible property tax relief for Wisconsin homeowners. Since 1988, the Wisconsin Lottery has generated more than $16.1 billion in total revenue and our sales continue to rise! These monies pay out prizes for our players, compensate our partner retailers and fund the property tax credit,” said Wisconsin Lottery Director Cindy Polzin.

About Wisconsin Lottery

The Wisconsin Lottery enriches communities statewide by giving back 93 percent of its revenue to winners, retailers, and Wisconsin homeowners. Since 1988, the Wisconsin Lottery has generated:

  • More than $16.1 billion in total revenue
  • Over $9.1 billion in prizes paid
  • More than $4.8 billion in funding for property tax credits to eligible Wisconsin homeowners

For more about the Wisconsin Lottery, visit Follow the Wisconsin Lottery on Facebook (/wilottery), Instagram (@wilottery), Twitter (@wilottery), and YouTube (/wilottery).

About Hiebing

Hiebing is a full-service marketing communications agency that creates measurable brand momentum through the marriage of data and artful storytelling. The agency has offices in Madison, Wisconsin, and Austin, Texas, and offers a suite of services, including brand strategy, research, creative, media, PR, social, digital, marketing science and production. Hiebing’s client roster includes Culver’s, ABC Supply, the Wisconsin Department of Tourism, Schneider, Summit Credit Union, Boys & Girls Clubs of Dane County and the Austin Area, Chuy’s Tex-Mex, United Way of Dane County and many others. Learn more at

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