Full Capabilities

Hiebing is a diverse collection of strategists, media minds, technologists, storytellers, designers, tinkerers, developers, data geeks, content creators, project managers, SEO and UX gurus. Our disciplined, integrated approach helps marketers do more.

STRATEGY

By combining methods to uncover unspoken wants and needs with our tried-and-true Soul Purpose™ and Message Strategy™ processes, Hiebing can help your brand stake out precious territory within your audience’s hearts and minds

Soul Purpose Brand Positioning / Message Strategy / Product Naming / BRAND ARCHITECTURE / Portfolio Rationalization / New Product Ideation / Concept Development


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RESEARCH

It’s rare that an agency our size is home to a highly regarded insight research group, but without one Hiebing would be lost. Everything we do, from idea to implementation, is the result of a deeper, more meaningful understanding of your target audience.

Online Communities / Ethnographic studies / Brand Health Tracking / Strategy Testing / new product optimization research


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CREATE

Whether making commercials, designing for brands or dreaming up digital experiences, all our work stems from a core creative idea—because from great ideas shines light that illuminates the truth.

Ideation / Design / Copywriting / Art Direction / Naming / Identity / Packaging / Motion Design / Social


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Media

Intercepting target audiences with the exact right message at the exact right time has never been more challenging—or exciting. As people broaden their choices for information and entertainment, Hiebing is there: planning and buying a proliferation of media that makes perfect sense for our clients’ brands.

Planning & Buying: Broadcast, OTT Video, Print, Online, Mobile, Social & Out-of-Home Media / Paid Search / Content Integration / Cross‑platform Negotiation


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SOCIAL MEDIA

Hiebing’s social media strategy is rooted in insights. We craft all content through the eyes of the target, thinking first about what will create that emotional connection that drives engagement. Every client’s social plan is custom-made with whatever combination of strategy, development, management and measurement is required.

Social Media Strategy / Editorial Calendar Creation / Ongoing Content / Promotions / Social Media Monitoring / Analytics and Reporting


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PUBLIC RELATIONS

Hiebing’s integrated approach ensures public relations efforts align with the strategy and creative for all touchpoints. With insight into all branded initiatives, we’re able to infuse the Core Creative Idea into the thought leadership we drive for our clients, delivering consistency across all communications.

Content Creation / Thought Leadership / Media Relations / Issues Management / Crisis Communications / Community Relations / Presentation Training / Industry Relations / Spokesperson Development


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Digital

We favor digital solutions that address real-world business challenges over fads and bright shiny objects. Our job is to create exceptional digital experiences that are tailored to your target audience, attuned to your marketing objectives and accountable to your bottom line.

RESPONSIVE DESIGN / USER EXPERIENCE / CONTENT MANAGEMENT SYSTEM / SEARCH ENGINE OPTIMIZATION / SEARCH ENGINE MARKETING / EMAIL & SMS MARKETING / QUALITY ASSURANCE & USABILITY TESTING / ANALYTICS AND REPORTING / FRONT & BACK-END DEVELOPMENT / HOSTING & SERVER MANAGEMENT / API INTEGRATION


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