Personal Information Voluntarily Supplied

Personal contact information (name, address, phone number, email address, social media usernames, etc.) may be required when you request information, create an account, complete a survey, register or subscribe to our blog, request a white paper, or interact with Hiebing using social media. Under no circumstances will Hiebing furnish or distribute personally identifying information to outside organizations, entities or companies without your consent. If you supply us with your postal and/or email address, you may receive periodic mailings from us with information on new services or upcoming events. If you do not wish to receive such mailings, please let us know by contacting us at

Site Visitorship Data

Site visitorship data is information about the way a website is used that is not associated with an individual’s identity. We use aggregate anonymous data regarding online behavior to better understand how people use our website. To that end, we may use aggregated, anonymous online traffic behavior along with information from third parties to track usage trends and thereby improve our websites. We may also use this aggregated, anonymous information to develop reports that we may share with third-party marketing partners and customers. The kind of information we may collect includes:

  • Your Internet Protocol (IP) address
  • The pages visited on our site
  • The links clicked on our site
  • Any products or services you review
  • The features used
  • How long a visitor stays
  • The domain name of the sites from which visitors connect to our sites and the sites to which visitors connect through our site

Most site visitorship data is collected using data collection tools such as cookies, embedded Web links and other commonly used information-gathering tools. We use site visitorship data to develop, manage and improve the website. Sometimes we may aggregate site visitorship data with personally identifiable information from registered members. We may use that information to:

  • Manage the website
  • Help resolve problems
  • Analyze use of the sites

Effective Date and Updates

This Privacy Policy is effective as of November 5, 2009. We reserve the right to change this Privacy Policy at any time. Any updates to this Privacy Policy will be posted here at

Contact Us

It’s important for us to know what visitors have to say about our website. To contact us with your questions or comments, please email us at or write to us at:

315 Wisconsin Ave.
Madison, WI 53703