Bigger Than Television

So what were the trends in this year’s batch of Super Bowl spots? There were certainly more long-form commercials and fewer celebrities, but what stood out most to us was the fully integrated nature of so many ideas.

Brands brought forth ideas that informed and entertained in the moment but also kept the conversation and involvement going online in unprecedented fashion. And when the lights went out early in the second half, viewers showed their devotion by flocking to the slew of unique URLs and social pages pushed in this year’s spots.

It only goes to underscore the importance of maintaining a strong social presence while telling truly compelling stories. Then simply leave it to your audience to play their part.