Since 1984, Culver’s has developed legions of loyalists one irresistible ButterBurger and Fresh Frozen Custard at a time. When the economy tanked in 2009 and its competitors began rolling out dollar menus, Culver’s bucked the trend with help from Hiebing by instead talking up quality and value.


With a genuine story of freshness, flavor and friendly small-town values, we set out to show food lovers what sets this up-and-coming brand apart. Handling everything from broadcast and out-of-home to social media to point-of-purchase and recruitment, there is no part of Culver’s communications strategy Hiebing hasn’t touched. Today, “Welcome to Delicious” continues to attract new guests and fuel franchise expansion nationwide. In a category that otherwise remains flat, Culver’s continues to enjoy impressive year-over-year sales growth, with 2014 being a record-breaking year in both sales and experiences.






Integrated Promotion