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Whether pedaling to work, training in a virtual environment, or exploring trails beyond one’s own background, Saris has freed millions of everyday cyclists to experience the benefits of riding bikes. However with a multitude of sub-brands to support, Saris was losing its competitive advantage. So they turned to Hiebing to help rebrand and bring all the company’s enviable product categories under the Saris badge. Unified in the belief that bikes set people free to explore, to move and to connect with one’s community like nothing else can, we developed a new brand positioning and core creative idea: “Know No Bounds.” A call to cyclists of all experience, size and shape to join Saris in its pursuit of a more bikeable world.




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public relations