Vice President of PR, Social & Content/Partner
Managing Director, Hiebing Austin

Hailing from Scottsdale, AZ, where she founded and sold a boutique public relations firm, Dana embodies an entrepreneurial spirit in building brand equity while helping clients stay ahead of the curve. A master of word economy, Dana champions the belief that brands need to not only care about what they say but also the “why” behind it, because credible conversations must be supported by conviction and authenticity.
Dana serves as our resident earned media maven and leads a robust team of strategists, tacticians and content curators who expertly navigate the ever-evolving social media and media relations ecosystem. Her body of work includes the creation of a national cause marketing campaign on behalf of Culver’s, working with celebrity chefs and hoteliers for grand openings and liaising with outlets like BuzzFeed, NBC and USA Today to protect and enhance brands’ reputations.
She was the chief architect behind Hiebing’s Midwest by Southwest footprint and splits her time between our Madison and Austin offices. When she’s not on an airplane, Dana is either speaking at industry events or donning her Super Mom cape, though no amount of strategic persuasion can get her sons into the car in an orderly fashion. Dana is a graduate of John Carroll University and is accredited in public relations by the Public Relations Society of America.

Two Truths and a Lie:

  1. Has petitioned Bravo to pilot “The Real Housewives of Madison”
  2. Could teach a master class in the art of guacamole making
  3. Considers the poncho to be the most versatile piece of clothing