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Whatever we do, we’re all in


Digital Director/Partner

Having started in the world of publishing, Eena’s first gigs were with Musicnotes and Simon & Schuster before her transition to agency-side website development. While product “pages” may have taken on a different meaning back then, her passion for creating digital experiences that resonate with the target has grown throughout her career. Today she is on the forefront of digital best practices and is a vocal proponent for making digital experiences accessible to all through a judicious blend of digital ecosystem savvy, web best practices and a sound understanding of project management know-how.
Prior to leading Hiebing’s digital development department, Eena served as the director of e-commerce at Duluth Trading Company during a 3-year growth period when the P&L for online sales tripled to over $200 million. Her understanding of how digital engagement can be monetized coupled with her user-centric development methodology enables Eena to serve as a trusted font of knowledge for clients looking to create best-in-class digital environments. She’s led highly complicated redesigns requiring the buildout of a new digital infrastructure, integrated chatbots and geolocation APIs to assist with reservations and purchases, as well as designing unique branded skills for smart home devices. Regardless of budget or scale, Eena always brings a “what’s possible” mentality in helping clients create digital experiences that are seamless for the user and simple to maintain.
Her professional certifications include Project Management Professional and ScrumMaster, as well as an unofficial but deserved Lady Boss certification. Not only is she a working mom, but she is also a small business entrepreneur, sings and plays viola in various rock bands, is an active member of the South Central Wisconsin Chapter of PMI and guest lectures at the Wisconsin School of Business. Eena is a graduate of Florida State University.

Two Truths and a Lie:

  1. Graduated college in two and a half years
  2. “Eena” is not her birth name
  3. Pronounces “Tuesday” like “Cheeseday”