DISCUSSED FRICTIONLESS COMMERCE/ BET ON WHICH A/B TEST WOULD WIN/
TRADED YODA IMPRESSIONS WITH:
With nearly two decades of experience leading digital projects centered on brand and revenue growth, Eena Taylor brings a passion for user experience, e-commerce, A/B testing and analytics and is fanatical about making sure clients can take action on the story the numbers are telling them.
At Hiebing, Eena focuses on defining strategies and future-based customer experiences for Hiebing clients such as Culver’s, Schneider, Nutricia, Fiskars and Toppers. Whether it’s an email subscription form or a buttermilk biscuit recipe, you will always find Eena A/B testing to produce the best experiences possible on- and offline.